With the top spender feature, you can now target your most loyal customers, those who spend the most at your company.

In order to have access to the top spender/top customer feature, InputKit needs to receive monetary information about your customer base. To achieve this:

If your account is automated with Medexa or Progident or if you have added a column with the monetary value in your CSV files to do your sending, you will have access to the function!

This function consists in recognizing your top spenders by calculating their percentile rank. The goal is to distribute the payment data of your customers (monetary values) in 100 equal parts and then assign a customer to a percentile to know if he is a top spender and what his percentile rank is. Top spenders are customers who are at percentile 95 and above.

When you are viewing a feedback record of a top spender, "Top Spender" is listed after the customer's name. Here is an example:

This indicates that this is a customer who spends regularly on your products or services.

💡Tip: This mention allows you to tailor your approach when dealing with dissatisfied customers, for example, by paying special attention and proactively following up with a top spender who has had a poor experience.

It is possible to filter the top customers in your account and even export the list to Excel, if needed.

#1 - To filter your top customers, click on "Customers" in the left menu.

#2- Once in the customer section, click on the "Top customers" button.

#3 - The customer list will be updated to show your top customers first.

#4- To export the list to Excel, click on the "Export to Excel" button. The list of your customers will be downloaded automatically.

In addition, with this feature, you have access to valuable information such as the customer's total monetary value and the number of purchases.

ℹ️ The total monetary value is the amount the customer has spent since you started using InputKit.